5 Ways To Turn Headlines into Sales

| 3 mins 42 secs

The success or failure of your business online is dependent on how well your headlines are performing. I’m going to give you the five highest converting headlines you can plug and play into your business.

I’m going to give you proven headline formulas that you can plug and play into your business. Don’t spend a ton of money or time trying to figure this out on your own.

The first thing you want to do is focus on writing a compelling headline.

The first headline, and it’s the best headline that I use, it’s my secret weapon is: “How to.”

This is the formula, “How to do this, without this, even if you this.” Let me walk you through what that means. So let’s say, for example, I’m reaching out to people that want to do digital marketing.

I would do this: “How to build a successful business with digital marketing without putting in a ton of time or money, even if you are an absolute beginner.”

The second headline that’s extremely powerful starts like this: “The secret of the result,” so whatever result you want your target audience to achieve, you can lead with that result, and it’s a plug and play.

So, for example, if I want to help business owners grow their business online with digital marketing, I want to start with this: “The secret of growing your business online.” You’re getting people engaged; they’re going to be curious.

The third headline is simple. It starts like this, “Everything you need “to know about this.” Whatever target audience, results or problem they want to overcome, you want to focus on that.

“Everything you need to know about driving traffic online.” “Everything you need to know “about not spending too much money.”

The fourth headline is also simple. It starts like this, “Who else wants to “outcome or overcome a problem.” What happens is, who else wants to do this, if you imagine saying it to someone or your target audience, they start immediately thinking, “Hey, I want to do this too,” or they’re interested.

You’re almost asking a question.

It’s so simple, and it gets them to verbally or mentally agree with what it is that you want.

Final headline example of the headline in action, “The six deadly mistakes “that entrepreneurs make that cause “their businesses to fail and how you can avoid them.”

Or “The six deadly mistakes that digital marketers make “that cause them to fail online, even if they do this.” An undesired result that they want to avoid. That’s why this is so powerful.

Three core tips I want to give you to make these five core headline formulas even more powerful in your business.

The first thing is, understanding your core target audience.

The next tip is, never write anything from scratch.

Always have a formula, always have a web page, and always have something that you’re looking at to be able to create even more powerful headlines.

So the third secret tip You go on Google, you type in your industry plus headlines, that’s it.

I want to give you four websites that you can go on to amplify the headlines that you’re writing and grow your business online.

The first site and the best source of information is amazon.com.

Go to amazon.com, and you want to type in your industry, or you want to type in the product or service that you’re selling, and then you’ll find a wealth of knowledge and things that your competitors or your complimentary products or services that people are selling, already proven to work.

The second core source is the reviews on Amazon. What they like about the product or service and what they don’t like about the product or service.

The third site that you want to go on is a site called Reddit. They can post articles again and same thing, Q and A. You can find a wealth of information from people posting there.

The final site you want to go on is a site called Quora. Quora’s a site where you can go on, again, it has a ton of Q and A, questions, and answers, that you can source a ton of things from there.

Digital Marketing University on http://bensonsung.com and this expanded post will teach you everything that you need to know, including the five headline formulas, explained, and even more: https://bensonsung.com/digital-marketing-university/